Your Creative Agent

Brand assets, before you ask.

Shipped in 24 hours

Norma acts as your dedicated creative agent
proactively shipping brand assets before you even ask, within 24 hours.

A senior creative director's judgement, paired with an autonomous pipeline. We build the foundation by hand, then keep your brand alive day-to-day inside the tools you already use.

Norma is a service company built on AI — not the other way around. The people behind it have spent careers building brands at the highest level. The system makes that work fast, repeatable, and yours.

How we work

A sprint that fits where you are.

Whether your brand is established, half-built, or a blank page — there's a starting point. Every sprint lands in your Norma Brand Hub when it's done.

Sprint 01 24 hours

Brand Upload

  • Founder interview to understand what exists
  • Gather and organise every existing asset and guideline
  • Minor refinements where needed
  • Everything uploaded to your Norma Brand Hub — live within 24 hours
Sprint 02 1 week

Brand Build

  • 2–3 founder interviews to kick off
  • Full brand platform — positioning, promise, narrative, tone of voice, messaging
  • Moodboards presented for visual direction sign-off
  • Full visual identity — logo, wordmark, typography, colours, layout system & graphic elements
  • Everything uploaded to your Norma Brand Hub — live within a week
Sprint 03 2 weeks

Brand Deep Dive

  • Up to 5 stakeholder interviews
  • Insights & audit phase including moodboards — where the brand stands today, where it's headed
  • Full brand platform — positioning, promise, narrative, tone of voice, messaging
  • Two visual directions developed and presented for sign-off
  • Full visual identity — logo, wordmark, typography, colours, layout system & graphic elements
  • Key touchpoints outlined — website, slide decks & more
  • Everything uploaded to your Norma Brand Hub — live within two weeks
A working session · Norma in motion
How it works

Norma lives where your team already does.

No new tools to learn. Norma turns your raw inputs into clear, vibrant visuals — in Slack, in your brand hub, on every surface where your work happens.

Norma in Slack — proactively offering an updated deck
01 · Talk to Norma

In your Slack

Mention Norma like any teammate. Drop a brief, a deadline, a file — the brand intelligence picks it up.

Norma producing new decks and brand assets
02 · See it built

Assets in 24 hours

Decks, identity, edits, posts — produced overnight to brand. The first deliverable lands before you have to chase it.

The Norma brand hub on mobile and desktop
03 · Your brand hub

Always on brand

Logos, films, guidelines and case material live in one place — current, exportable, growing alongside you.

The service

Everything a creative agency does. None of the overhead.

You get the judgement of a senior creative director and the speed of an autonomous pipeline.

Norma Traditional agency AI tools alone
Senior creative direction
24-hour delivery
Lives inside your Slack
Brand grows with every project
Full asset hub, always current
Built for startups
A working studio · stealth client

"It feels like having a senior creative on the team — except the first draft is on Slack the next morning. The gap between idea and asset has basically collapsed."

Founder · Stealth client, Series A

The team

Built by people who've done this at the highest level.

Norma is a service company, not a software product. There are real people behind every deliverable — people who have spent careers building brands that matter.

Sigurd Bæk, Casper Willer and Henrik Werdelin — Norma founding team
Sigurd Bæk · Casper Willer · Henrik Werdelin
C
Casper
Creative direction
Two decades of brand craft at the highest level. The taste and judgement that makes Norma defensible.
S
Sigurd
Strategy & growth
Built and scaled companies across markets. Understands what brand actually has to do for a startup.
H
Henrik
Technology
The infrastructure that makes Norma fast, reliable, and smarter with every client and every brief.
Connect with us

A creative agent for what you're building.

We're currently working with a small group of startups in stealth. Leave your email — we'll respond within a week if there's a fit.

No spam, ever. We read every message.

You're on the list.

We'll be in touch within a week if it feels like a fit.